Client Introduction:
The client is a leading retailer of trendy clothing (men, women, and kids) and best-quality homeware, food, and beauty products. They faced difficulty in tracking leads, gaining sales visibility, and personalizing customer interaction.
Problem Statement/Challenge:
The client’s legacy CRM platform lacked automation which hindered the capturing, qualifying, and nurturing of leads. Their sales pipeline lacked real-time data which led to inaccurate forecasting, delays in intervention for deals, and loss of marketing spend. Additionally, their CRM didn’t facilitate personalized communication with customers resulting in poor engagement.
Our Solution:
Team ANTSOFT helped the client resolve their sales challenges with a successful implementation of the Salesforce sales cloud. We established Salesforce workflows based on record changes and fields to automate lead scoring, and qualification for maximizing conversions. Our engineers migrated clients’ all customer data (leads, opportunities, activity history) to the cloud for a centralized view of the sales pipeline. The data further helped clients with targeted email campaigns and allowed their representatives to connect with customers on relevant social platforms
Tech Stack We Used:
Apex, Javascript, AWS, Oracle Database, Mulesoft, Boomi,
Results:
Implementing Sales Cloud, the client experienced automated lead nurturing which allowed them to do quick follow-ups and save capital, time, and effort. They got access to actual data for sales forecasting and coaching. Additionally, they boosted customer engagement with targeted emailing.
Key Successes:
