Client Introduction:
The client is a global leader in the beauty industry renowned for its vast range of skincare, haircare, and makeup products. They struggled with proper product management, prompt order fulfillment, and healthy ROI.
Problem Statement/Challenge:
The client’s legacy e-commerce platform was unable to manage its expanding product range and growing customer base. This led to increased reliance on manual order processing which resulted in higher operational costs, slower order fulfillment, unsatisfied customers and lesser profit.
Our Solution:
ANTSOFT’s certified and experienced Salesforce engineers custom-developed and implemented Salesforce Commerce Cloud to streamline workflows and speed up the order fulfillment process. They further integrated Commerce Cloud with the client’s legacy systems to ensure informed decision-making and data-driven marketing.
Tech Stack We Used:
CommerceScript, Java, Java Script Frameworks, Cloud Infrastructure, API (Cartridge APIs, SiteGenesis APIs, OMSs, Data Export/Import API
Results:
The Commerce Cloud helped our client with automated order handling and greatly decreased their manual operational costs. Additionally, the platform provided them with deeper insights into customer behavior (clickstream, time on page, scroll depth, product interactions, CTRs, and more). This real-time data enabled the client’s team to run personalized marketing campaigns for higher conversions and ROI.
Key Successes:
